Foreign trade serves as a barometer for observing regional economic trends. Since the beginning of this year, Xinzhai Street in Linqu County has continuously optimized its foreign trade industry development system, guided enterprises to increase R&D investment, and leveraged technological innovation to facilitate product upgrades. It has continued to break through the adversity and run at full speed in the international market.
In the production workshop of Shandong Qiyue Group, the reporter saw various baby carriage production lines operating at full capacity. Batches of baby carriage products printed with "Made in China" were ready to be shipped to various parts of the world. As the largest baby carriage manufacturing enterprise in Jiangbei, Qiyue Group currently produces 3 million baby carriages of various types annually, with over 95% of them exported overseas.
Qiyue Group has been deeply involved in the baby carriage industry for over 40 years, selling a total of 50 million baby carriages. Its products are popular worldwide, and in the US imported baby carriage market, one out of every 10 baby carriages is produced by this company.
Sun Zhaoxia, the chairman of the supervisory board of Shandong Qiyue Group Co., Ltd., said, "Currently, the Mini electric vehicle products being produced in our workshop are destined for the United States. We have gone through four generations of this product, and it has consistently been the champion among similar products at Wal Mart. Currently, the orders have been booked until September."
Facing the increasingly fierce competition in the international market, Qiyue Group has taken the initiative to break away from low-price competition and win market initiative through continuous innovation. The company invests 10% of its annual revenue in research and development, continuously promotes product iteration, adheres to a diversified market layout, and implements customized export services. Currently, OEM customization business accounts for 50% of the company's total exports. The company has established a fully controllable intelligent quality control system that covers the entire process, from raw material selection, intelligent welding to finished product inspection, to ensure product quality. In 2026, the company will launch more than 200 new products.
"Qiyue Group's product categories include children's toys, children's tricycles, drying racks, elderly supplies, and several other series. Currently, our products are exported to more than 100 countries and regions around the world, and this year's sales have increased by more than 10% compared to the same period last year," said Sun Zhaoxia.
In addition to baby carriages, the overseas "business card" of prefabricated buildings in Xinzhai Street is equally impressive. Walking into the production workshop of Shandong Huahui Prefabricated Building Co., Ltd., one can see the full set of profiled equipment, welding tooling platforms, and composite board production lines operating in an orderly manner. The company focuses on the development and operation of new prefabricated buildings, with products covering multiple categories such as "Zhongjian" packaged boxes, light steel integrated houses, access control systems, internet-famous boxes, and mushroom cabin products. With excellent product quality and flexible market strategies, the enterprise is continuously expanding its overseas territory, bringing the prefabricated buildings "Made in Xinzhai" to the world.
"Our prefabricated building products are characterized by convenient transportation, rapid installation, and strong adaptability, making them highly suitable for overseas engineering projects and diverse application scenarios. The recognition of our products by overseas customers is constantly increasing. Currently, our company's products have been exported to more than 20 countries and regions in the Middle East, Africa, Southeast Asia, South America, etc. Our foreign trade business is showing a steady growth trend, with an annual growth rate of over 20%," said Peng Fei, manager of Shandong Huahui Prefabricated Building Co., Ltd.
From lightweight and portable baby carriages to prefabricated buildings assembled like building blocks, the product portfolio of foreign trade enterprises in Xinzhai Street spans two major fields: consumer goods and industrial building materials, and is opening the door to the world with a diversified innovation matrix. It is understood that there are currently 28 export enterprises in Xinzhai Street, led by leading enterprises such as Qiyue Group, Yokohama Rubber, and Wolong Alloy. The industrial echelon, including fast-growing companies such as Jingxiang Electromechanical, Heente Building Materials, and Yingtek New Materials, is gradually improving, with annual exports reaching 700 million yuan.
"Since the beginning of this year, relying on policy support and technological transformation empowerment, Xinzhai Subdistrict has continuously optimized its business environment and improved its government services, taking multiple measures to assist enterprises in expanding their markets. In the first half of the year, the export value reached 400 million yuan, a year-on-year increase of 18%. The development momentum of foreign trade is good, and exports have become an important driving force for economic growth, with a significant positive impact on the economic development of the subdistrict," said Zhang Zhaosan, director of the Xinzhai Subdistrict Financial Management and Service Center.
